Engagements built for commercial clarity, not execution dependency.
I help founders and brand leaders understand where marketing systems are leaking, where reporting is masking reality, and where decision quality can be materially improved.
This is not agency execution and not generic strategy theatre. It is structured, independent diagnostic work designed to make marketing and revenue decisions more legible.
1. Revenue Leakage Audit
What it is
A focused 2–3 week diagnostic across media efficiency, funnel movement, CRM follow-through, reporting logic, agency performance, and attribution assumptions.
What you receive
A structured view of the key leakage points, a prioritised set of findings, and a practical 30/60/90-day action path. The outcome is not more reporting. It is a clearer understanding of where money, momentum, and decision quality are being lost.
Best fit
Founder-led brands, CMOs, and leadership teams who feel that marketing is active but the commercial truth is still difficult to see.
2. Independent Buy-Side Advisory
What it is
An ongoing advisory structure for brands that want an independent senior lens on agency output, media quality, reporting integrity, and strategic decision-making.
What you receive
Regular review of live activity, direct interpretation of what matters, and clear guidance on what should be stopped, fixed, challenged, or tested next. The value is independence: no incentive to push execution hours or protect a vendor relationship.
Best fit
Brands spending meaningfully on media and agency relationships that want better visibility before increasing budget or changing partners.
3. AI Decision System
What it is
A retained diagnostic layer that uses AI-assisted analysis to surface distributed patterns across campaign data, CRM behaviour, reporting narratives, and operating bottlenecks.
What you receive
Weekly Stop / Fix / Test memos, sharper interpretation of marketing signals, and one decision-quality or workflow improvement each month. The aim is to reduce noise and make executive judgment cleaner.
Best fit
Leadership teams that do not need more activity. They need a better system for interpreting activity.
Proof Before Pitch
How the work shows up in practice
The advisory is diagnostic by design, so the best proof is not vanity reach or decorative dashboards. It is whether the work surfaces hidden inefficiency, clarifies attribution distortion, improves decision quality, or reduces partner-layer ambiguity.
You can review examples on the Case Studies page.
How Engagements Start
Most conversations begin with a short confidential call. You explain what is happening inside the business, what feels unreliable, and where visibility has broken down. I will tell you whether there is a fit, which engagement structure makes sense, and whether a diagnostic is the right starting point.
If there is no fit, I will say so directly.