Revenue Systems Before Revenue Theater.
I help founders and operators see exactly where growth is real, where reporting is misleading, and where execution is silently eroding margins.
Initiate a Conversation15 years in digital marketing — Senior Director at Mindshare (GroupM). Now independent, advising on revenue diagnostics and AI-augmented decision systems.
The Growth Dilemma
Most companies over-index on top-line reporting while ignoring the structural integrity of their revenue. Marketing dashboards show green arrows, but overall margin compresses.
I step in to separate the signal from the activity. I work directly with founders, business owners, and CXOs facing noisy growth—where the revenue exists, but absolute clarity around what is driving it does not.
My diagnostics are AI-assisted: I use language model analysis to surface patterns across campaign data, CRM records, and attribution models that manual audits routinely miss. The output is deterministic—specific leakage points, specific fixes—not a probabilistic guess about what might be working.
Commercial Diagnostics
Revenue Leakage Audit
A structured diagnostic that maps where your marketing capital is leaking—across media waste, funnel friction, CRM gaps, creative mismatch, and reporting blind spots. Delivered in 2–3 weeks with a clear 30/60/90 day action plan.
AI Decision System
An ongoing advisory retainer. Weekly Stop / Fix / Test memos, signal extraction from your live campaigns and CRM, and one workflow improvement per month. Makes revenue decisions legible, not probabilistic.
Strategic Advisory
Objective problem-solving for founders navigating complex growth plateaus, market positioning, and capital deployment without the bias of an agency relationship.
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How Engagements Begin
When to Reach Out
Conversations usually start when a founder realizes their growth engine has become too chaotic, expensive, or opaque. If you feel a disconnect between what your marketing reports say and what your bank account shows, it is time to look at the system.
The Process
We begin with a confidential 20-minute conversation about your current revenue mechanics and margin health. If I can help clarify your systems, we scope a formal Revenue Leakage Audit. That diagnostic either stands alone or converts into an ongoing monthly retainer. If I cannot help, I will point you to someone who can.
Background
I spent over a decade at Mindshare Kolkata (GroupM), handling media strategy for national brands across performance, brand, and digital channels. Before that: SEO, AdWords, and brand-side at Exide. I left to build independent systems—including quantitative models and AI-augmented pipelines—that do what agency reporting structurally cannot: tell the truth about where money is going and why.