See where your marketing revenue is leaking.
I help founders and CMOs diagnose wasted media, broken attribution, reporting fog, and agency-side inefficiency — then build a sharper decision layer so every rupee becomes more accountable.
15+ years across media, performance, brand systems, and commercial decision-making — including buy-side experience at Mindshare / GroupM.
Most brands are not short of dashboards, agencies, or campaign activity. They are short of an independent view of what the current system is actually doing — where money is leaking, where interpretation is distorted, and what should be stopped, fixed, or tested next.
Commercial Diagnostics
Revenue Leakage Audit
A focused 2–3 week diagnostic that identifies where marketing capital is being lost across media waste, funnel friction, CRM follow-through, creative-message mismatch, and reporting blind spots. Delivered with clear findings and a practical 30/60/90-day action view.
Independent Buy-Side Advisory
Ongoing advisory for leadership teams that want an external buy-side lens on agency performance, media efficiency, attribution logic, and decision quality — without adding another execution partner.
AI Decision System
A retained diagnostic layer that turns campaign activity, CRM inputs, and operating signals into weekly Stop / Fix / Test clarity. The point is not more dashboards. It is cleaner judgment.
How Engagements Begin
When to Reach Out
The right time to speak is when your marketing system feels active but unreliable. Campaigns are running. Agencies are reporting. Numbers exist. But leadership still does not trust the commercial picture enough to make the next move with confidence.
The Process
We begin with a confidential 20-minute conversation. You explain what feels off: rising spend, weak visibility, attribution confusion, agency underperformance, or reporting that sounds stronger than the business reality. If there is a fit, we scope a Revenue Leakage Audit. That diagnostic either stands alone or becomes the starting point for a monthly advisory structure.
If there is no fit, I will say so directly.
Why This Exists
Brands today are surrounded by execution. Agencies, platforms, dashboards, campaigns, and vendors all generate motion. What is often missing is an independent layer of interpretation.
My work exists to provide that layer: to help leadership teams understand what their current system is actually doing, where money is leaking, where judgment is being distorted, and what should be challenged before more budget is pushed into the same machine.
Independent diagnostic advisory for brands — not media buying, not campaign execution, not another agency layer.