Strategic Revenue Diagnostics for Growth That Has Become Expensive, Opaque, or Hard to Trust.
I work with founders and leadership teams to identify where revenue systems are leaking, where marketing efficiency is being misread, and where commercial decisions have become noisy instead of legible.
15+ years across media, performance, brand systems, and commercial decision-making.
My diagnostics are AI-assisted: I use language model analysis to surface patterns across campaign data, CRM records, and attribution models that manual audits routinely miss. The output is deterministic—specific leakage points, specific fixes—not a probabilistic guess about what might be working.
Commercial Diagnostics
Revenue Leakage Audit
A structured diagnostic that maps where your marketing capital is leaking—across media waste, funnel friction, CRM gaps, creative mismatch, and reporting blind spots. Delivered in 2–3 weeks with a clear 30/60/90 day action plan.
AI Decision System
An ongoing advisory retainer. Weekly Stop / Fix / Test memos, signal extraction from your live campaigns and CRM, and one workflow improvement per month. Makes revenue decisions legible, not probabilistic.
Strategic Advisory
For leadership teams who need independent thinking on growth systems, commercial structure, market positioning, and capital deployment without the bias of an agency relationship.
How Engagements Begin
When to Reach Out
Conversations usually start when a founder realizes their growth engine has become too chaotic, expensive, or opaque. If you feel a disconnect between what your marketing reports say and what your bank account shows, it is time to look at the system.
The Process
We begin with a confidential 20-minute conversation about your current revenue mechanics and margin health. If I can help clarify your systems, we scope a formal Revenue Leakage Audit. That diagnostic either stands alone or converts into an ongoing monthly retainer. If I cannot help, I will point you to someone who can.
Why This Exists
Many businesses do not have a traffic problem. They have a clarity problem. Budgets are being spent, campaigns are running, dashboards are updating, and yet the commercial picture remains blurred.
I built this practice for companies that need a sharper view of what is actually driving growth, what is introducing friction, and what should be stopped, fixed, or tested next.